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Strategy versus Execution

Strategy without execution is another form of wasting time. If you plan to do something, but don’t do it, what’s the point? Many companies and marketers, however, do a lot of this. Lots of planning,...

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3 Questions All Content Must Answer

I think we all generally understand and accept that content needs to do something. It needs to speak to and influence an intended audience else it’s really a waste of everyone’s time. This applies to a...

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BMW Not Serious About Open Innovation

Recently I read an article in Wall Street Journal on how the BMW iVentures capital fund plans to invest in smartphone app start-up firms. This was interesting so I decided to look further into how BMW...

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Failing to Communicate

Are you guilty of having a failure to communicate? Here’s the thing – who cares if you possess excellent communication skills if you don’t use them properly. If your command of vocabulary and the...

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The Danger of Misaligned Incentives – Airbnb

A few days ago I wrote about the problems of “misaligned incentives”. The focus of that article was on the sales compensation models of inside sales reps, and the importance of aligning the company’s...

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Is your tagline this effective and efficient?

I drove by a high-end kitchen supply business earlier this week that has a great demo and training kitchen in the back. The banner outside of the building simply said: "Cooking Classes: Learn, Eat,...

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Leadership and The Expectation Gap

When it comes to leadership, I can share the issues of creating and delivering on expectations are no small matter. In fact, understanding how to come out on the right-side of the expectation curve can...

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Three Actions for a Non-Innovative Company

Sometimes I think that people out there talking about innovation try and make crafting a good innovation process sound harder than it is and the work of making innovation happen sound easier than it...

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Staging an Innovation Party

Have you ever woken up in a cold sweat in the middle night from a nightmare focused on you throwing a big party that nobody comes to? Or, in real life, have you ever thrown a big launch party for a new...

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What is Your Innovation Equation?

Have you ever wondered why with all of the people trying to innovate, more innovation isn’t created? I’ll give you a hint… Often, something gets lost in the translation between what people think their...

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The Language of Innovation

When I’m out on the road speaking to audiences about innovation, it is reinforced again and again that innovation has become a buzzword, and much in the same way that people struggle to define love –...

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Leadership and Conflict

Here’s the thing - leadership and conflict go hand-in-hand. There’s no getting around the fact leadership is a full-contact sport, and if you cannot address conflict in a healthy, productive fashion...

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Push or Pull Marketing for Innovations?

Innovation is all about value, and both internal communications and external marketing have a critical role to play in determining whether an invention has any chance of becoming an innovation. When it...

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Building Your Innovation Language and Culture

Are you looking for a way to build a culture of innovation in your organization? Looking for a way to begin installing a common innovation language in your organization? Well then, why not do what some...

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Why So Many Brainstorming Sessions Fail

I finally figured out why so many brainstorming sessions fail. It's the exact same reason why so many marriages fail. The couple shouldn't have gotten married in the first place. Many brainstorm...

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The Power of Language

A recent survey by Doug Williams of Innovation Excellence Research found that language is an incredibly powerful tool in helping organizations achieve innovation success. Check out some of the key...

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Join the Conversation About the Language of Innovation

It was bound to happen sooner or later... What is it you might ask? Well, it is the recognition that the language we use (and more importantly, having a common language) when it comes to innovation, to...

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Why Only Adoption Matters

Recently I had an opportunity to interview Chris Laping, the former Chief Information Officer (CIO) for the Red Robin restaurant chain about some of the challenges in achieving successful...

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Are You an Idea Torchbearer ? How to pitch your ideas and Influence others

Most innovators have their own style when they pitch their ideas. Some styles work better than others. Few, like Nancy Duarte, have systemized the product pitch into a verifiable process that works....

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The Growing Importance of a Strategic Approach to Innovation Communications

Corporate innovation leaders have recently taken an “ecosystem” perspective to their innovation activities, with a downstream impact being a more strategic view and approach to managing internal...

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